What's the Secret to Selling Your Alaska Home Quickly and for Top Dollar?



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If want to sell your home for top dollar, it all comes down to your pricing strategy. What we're going to cover today could be considered top-secret information because these techniques have helped thousands of our clients sell faster and for more money than the market average. 

The days of doing a CMA and dictating to the seller what price they should list at are over. We look at pricing as a joint decision between us and a client. Our job is to present the information to you so that you can make sense of it in order to understand why we want to put a certain price on the home. Our clients understand how real estate pricing works simply because we take the time to go over it with them! 

Don't worry about being totally unrealistic about the price you want to get because we're going to let you know. We're going to tell you what you need to hear, not necessarily what you want to hear. This is to benefit you and the sale of your home.


When we sit down to find a price, we pull from three groups of properties. Preferably, we will look back to find five recently sold homes that match the criteria of your home. Then we'll take a look at five or so pending listings if we can find some that match your criteria. Finally, we are going to pull as many active listings that fit the criteria of your listing as possible; since this is your competition, we want to use it as a guide for pricing. 

Simply put, we want to price your home competitively against our competition because buyers are doing comparison shopping online. If your home is the highest priced in your price bracket, it could have devastating results. Many home sellers think they can just come down later, but I'll explain why that's a bad idea in a future video! 

If you have any questions about how to competitively price your home, or if you have any real estate questions of any kind, please don't hesitate to reach out to us. We would love to hear from you! 

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